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6 or 12 monthsBeginner friendly

Build, automate and grow the systems that run sales, service and marketing.

Learn Salesforce from administration to development, plus ServiceNow and HubSpot, with Agentforce AI built into the work.

Who this program is for

Career changers

From sales, customer service, marketing, administration or operations who want a structured route into a CRM administrator, consultant or developer role.

CRM users ready to step up

Sales reps, service agents and marketers who use Salesforce, HubSpot or ServiceNow every day and want to configure and improve the system, not just use it.

Admins moving into development

Junior admins and analysts who want to add automation, integrations, Apex and Lightning Web Components to their skill set.

What you will learn

  • Set up and manage a Salesforce org: users, security, data model, reports and dashboards.

  • Configure Sales Cloud and Service Cloud to support real sales pipelines and customer service processes.

  • Automate business processes with Salesforce Flow, without writing code.

  • Build and run email and customer journeys in Marketing Cloud, including AMPscript, SQL and SSJS for advanced personalisation.

  • Design AI agents with Agentforce that answer customers and support staff.

  • Connect CRM systems to other applications using APIs and integration patterns.

  • Write Apex code and build Lightning Web Components when declarative tools are not enough.

  • Work across platforms beyond Salesforce, including ServiceNow, HubSpot CRM and Experience Cloud portals.

What you will build

Fellows finish with five portfolio pieces they can show employers.

Project 01

Configure a Salesforce org for a sample company: users, roles, security, custom objects, reports and dashboards.

Skills shown

  • Salesforce administration
  • Data modelling
  • Security

Skills you'll learn

  • CRM administration
  • Data modelling
  • Security and access control
  • Reports and dashboards
  • Sales process design
  • Case management
  • Process automation
  • Email and journey marketing
  • AI agent design
  • API integration
  • Programmatic development
  • Customer portals
  • Salesforce
  • Sales Cloud
  • Service Cloud
  • Marketing Cloud
  • Salesforce Flow
  • Agentforce
  • Experience Cloud
  • Apex
  • Lightning Web Components
  • ServiceNow
  • HubSpot CRM
  • AMPscript
  • SQL

Program outline

  • 13

    courses

  • 5

    projects

  • 6 or 12

    months

  1. 01

    Salesforce Admin

    $1,000

    The foundation: users, security, objects, fields, data management, reports and dashboards.

  2. 02

    Agent Service Cloud

    $750

    Case management, service consoles, knowledge and AI-assisted customer service.

  3. 03

    Agent Sales Cloud

    $750

    Leads, opportunities, forecasting and AI-assisted selling.

  4. 04

    Marketing Cloud Part 1: Intermediate

    $1,500

    Email Studio, Journey Builder and Automation Studio for campaign delivery.

  5. 05

    Marketing Cloud Part 2: Advanced

    $2,000

    AMPscript, SSJS, SQL, HTML and CSS for advanced personalisation and automation.

  6. 06

    Salesforce Flow Automation

    $1,000

    Automate business processes with Flow, from simple record updates to multi-step processes.

  7. 07

    ServiceNow

    $1,000

    IT service management basics: incidents, requests, workflows and platform administration.

  8. 08

    HubSpot CRM

    $1,000

    Contacts, deals, pipelines and marketing tools on the HubSpot platform.

  9. 09

    Integration and API Management

    $750

    Connect Salesforce with other systems using REST and SOAP APIs and common integration patterns.

  10. 10

    Experience Cloud

    $500

    Build customer and partner portals on Salesforce.

  11. 11

    Salesforce Agentforce

    $500

    Design, configure and test AI agents for sales and service.

  12. 12

    Salesforce Apex Programmatic Development

    $2,000

    Write Apex classes and triggers, and test code for business logic beyond declarative tools.

  13. 13

    Salesforce Lightning Web Components (LWC)

    $1,500

    Build custom user interface components for Salesforce with JavaScript.

Certification pathway

The program prepares fellows for these industry certifications. Exams are taken with the certifying body, and exam fees are paid separately.

Consultant-level certifications assume hands-on project experience. Most career changers start with Platform Administrator and add others as they build experience.

Prerequisites and requirements

  • Prior experience

    None. The program starts with Salesforce administration. Coding is introduced later, in the Apex and Lightning Web Components courses.

  • Language

    Good written and spoken English.

  • Equipment

    A laptop or desktop computer and a reliable internet connection. A phone or tablet alone is not enough for the tools used.

How learning works at FairChild

  • Fully online and self-paced

    Study from anywhere, on your own schedule, through the FairChild learning portal.

  • Learn by doing

    Every course ends with practical work, and the projects build a portfolio employers can review.

  • Choose your pace

    Finish in 6 months on the accelerated track or spread the work over 12 months.

  • Join the fellows community

    Connect with other FairChild fellows working through the same courses.

  • Add mentorship and career support

    Pair the program with Guided Mentorship & Career Development, or join through the FairChild Fellowship, for interview preparation and career coaching.

Career outcomes

Graduates are prepared to apply for roles such as:

  • Salesforce Administrator

  • CRM Consultant

  • Salesforce Developer

  • Marketing Cloud Specialist

  • Revenue Operations Analyst

  • ServiceNow Administrator

Only The Best Brains Teach at FairChild Institute

Our mentors aren't just teachers. They're practitioners solving real problems with data every day.

CRM Platform & Projects

Oluwaseyi Allison

I work in CRM every day. I teach project delivery from the field, not the textbook.

Data Analytics & Business Intelligence

Malik Pelumi Bello

Data and BI are my world. I teach you to make numbers tell a story.

Business analysis

Baba Nureni-Yusuf

BA is where I made my name. I teach the craft and the interview game.

Agile and Scrum Mastery

Babajide Onabajo

Agile is how I run teams. I teach Scrum without the jargon.

Salesforce Service Cloud with Projects

Debo Fafore

I build on Service Cloud. I teach solutions that survive go-live.

Salesforce Essentials

Samson Bavo

Salesforce got me in the door. I teach the essentials that still do.

Salesforce Sales Cloud

Sophie Mokah

I live in Sales Cloud. I teach setups that help teams sell.

Data Analytics & Business Intelligence

Qahhar Okenla

BI is my thing. I teach dashboards people actually open.

Salesforce Experience Cloud

Ogenna Odebatu

Experience Cloud is my space. I teach portals built for real users.

Triple Play Course B - Salesforce Flow Automation Implementations

Niloy Debnath

Flow is what I do. I teach automations that work on day one.

Triple Play Course A - 8+ Salesforce Project Implementation

Oladipo Ojo

8+ projects in. I teach Salesforce how it's done on the job.

Triple Play Course C - Salesforce Admin Platforms Implementations

Olanrewaju Badiru (Ola B)

Admin platforms are my lane. I teach configs built for production.

CRM Platform & Projects

Oluwaseyi Allison

I work in CRM every day. I teach project delivery from the field, not the textbook.

Data Analytics & Business Intelligence

Malik Pelumi Bello

Data and BI are my world. I teach you to make numbers tell a story.

Business analysis

Baba Nureni-Yusuf

BA is where I made my name. I teach the craft and the interview game.

Agile and Scrum Mastery

Babajide Onabajo

Agile is how I run teams. I teach Scrum without the jargon.

Salesforce Service Cloud with Projects

Debo Fafore

I build on Service Cloud. I teach solutions that survive go-live.

Salesforce Essentials

Samson Bavo

Salesforce got me in the door. I teach the essentials that still do.

Salesforce Sales Cloud

Sophie Mokah

I live in Sales Cloud. I teach setups that help teams sell.

Data Analytics & Business Intelligence

Qahhar Okenla

BI is my thing. I teach dashboards people actually open.

Salesforce Experience Cloud

Ogenna Odebatu

Experience Cloud is my space. I teach portals built for real users.

Triple Play Course B - Salesforce Flow Automation Implementations

Niloy Debnath

Flow is what I do. I teach automations that work on day one.

Triple Play Course A - 8+ Salesforce Project Implementation

Oladipo Ojo

8+ projects in. I teach Salesforce how it's done on the job.

Triple Play Course C - Salesforce Admin Platforms Implementations

Olanrewaju Badiru (Ola B)

Admin platforms are my lane. I teach configs built for production.

CRM Platform & Projects

Oluwaseyi Allison

I work in CRM every day. I teach project delivery from the field, not the textbook.

Data Analytics & Business Intelligence

Malik Pelumi Bello

Data and BI are my world. I teach you to make numbers tell a story.

Business analysis

Baba Nureni-Yusuf

BA is where I made my name. I teach the craft and the interview game.

Agile and Scrum Mastery

Babajide Onabajo

Agile is how I run teams. I teach Scrum without the jargon.

Salesforce Service Cloud with Projects

Debo Fafore

I build on Service Cloud. I teach solutions that survive go-live.

Salesforce Essentials

Samson Bavo

Salesforce got me in the door. I teach the essentials that still do.

Salesforce Sales Cloud

Sophie Mokah

I live in Sales Cloud. I teach setups that help teams sell.

Data Analytics & Business Intelligence

Qahhar Okenla

BI is my thing. I teach dashboards people actually open.

Salesforce Experience Cloud

Ogenna Odebatu

Experience Cloud is my space. I teach portals built for real users.

Triple Play Course B - Salesforce Flow Automation Implementations

Niloy Debnath

Flow is what I do. I teach automations that work on day one.

Triple Play Course A - 8+ Salesforce Project Implementation

Oladipo Ojo

8+ projects in. I teach Salesforce how it's done on the job.

Triple Play Course C - Salesforce Admin Platforms Implementations

Olanrewaju Badiru (Ola B)

Admin platforms are my lane. I teach configs built for production.

FAQ

No. Every program starts with the basics and builds up step by step.

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