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6 or 12 monthsBeginner friendly

Build the data, automation and AI behind modern marketing.

Learn Salesforce Marketing Cloud, customer data, integrations and Agentforce, and turn customer data into personalised campaigns that perform.

Who this program is for

Career changers

From marketing, communications, sales, design or administration who want a technical marketing role with strong demand.

Marketers ready to go technical

Email, digital and campaign marketers who want to build automation, personalisation and data segments themselves instead of waiting on IT.

Analysts and developers moving into martech

Data analysts, web developers and CRM admins who want to apply SQL, scripting and integration skills to marketing platforms.

What you will learn

  • Build and send email campaigns and multi-step customer journeys with Email Studio, Journey Builder and Automation Studio.

  • Personalise content at scale with AMPscript, SSJS, HTML and CSS.

  • Query and segment customer data with SQL to target the right audience.

  • Unify customer data in Data 360: ingest, model, resolve identities, segment and activate.

  • Use Agentforce and AI automation to plan, run and optimise campaigns.

  • Connect marketing platforms to other systems with REST and SOAP APIs, OAuth and MuleSoft.

  • Measure campaign performance and report results with marketing analytics.

  • Advise clients and stakeholders on marketing strategy, ROI and solution design.

What you will build

Fellows finish with five portfolio pieces they can show employers.

Project 01

Build a multi-step welcome journey in Journey Builder with segmented emails and automated follow-ups.

Skills shown

  • Email Studio
  • Journey Builder
  • Automation Studio

Skills you'll learn

  • Email marketing
  • Journey design
  • Marketing automation
  • Personalisation
  • Audience segmentation
  • Customer data management
  • Identity resolution
  • API integration
  • Event-driven architecture
  • Marketing analytics
  • Solution architecture
  • Client consulting
  • Salesforce Marketing Cloud
  • Marketing Cloud Next
  • Data 360
  • Agentforce
  • MuleSoft
  • AMPscript
  • SSJS
  • SQL
  • HTML
  • CSS
  • JavaScript
  • Snowflake
  • Databricks
  • AWS
  • Microsoft Azure

Program outline

  • 12

    courses

  • 5

    projects

  • 6 or 12

    months

  1. 01

    Marketing Cloud Part 1: Intermediate

    $1,500

    Email Studio, Journey Builder and Automation Studio for building and running campaigns.

  2. 02

    Marketing Cloud Part 2: Advanced

    $2,000

    AMPscript, SSJS, SQL, HTML, CSS and JavaScript for advanced personalisation and automation.

  3. 03

    Marketing Cloud Next

    Modern marketing automation, personalisation and data-driven engagement on Salesforce's newest marketing platform.

  4. 04

    SQL & Programming

    SQL, AMPscript and SSJS for querying data and scripting marketing logic.

  5. 05

    API & Integrations

    REST and SOAP APIs and OAuth authentication for connecting marketing systems.

  6. 06

    AI & Agentforce

    $1,000

    Agentforce, AI automation and Data 360 with AI for smarter campaigns.

  7. 07

    Enterprise Integration

    $1,000

    MuleSoft, APIs and event-driven architecture for large-scale integrations.

  8. 08

    Data Analytics

    $1,000

    Measure campaign performance and turn results into reports and insights.

  9. 09

    Data 360

    $750

    Data ingestion, data modelling, identity resolution, segmentation and activation.

  10. 10

    Tech Architecture

    $500

    Data, integration, security and enterprise architecture for marketing solutions.

  11. 11

    Data & Cloud

    Working with Snowflake, Databricks, AWS and Azure as marketing data sources.

  12. 12

    Business Analysis & Consulting

    $500

    Marketing strategy, analytics, ROI, solution design and client communication.

Certification pathway

The program prepares fellows for these industry certifications. Exams are taken with the certifying body, and exam fees are paid separately.

Email Specialist is the usual starting point. Consultant and developer certifications assume hands-on project experience, so fellows typically take them later.

Prerequisites and requirements

  • Prior experience

    None. Marketing or basic HTML knowledge helps but is not required. Scripting and SQL are taught from the basics.

  • Language

    Good written and spoken English.

  • Equipment

    A laptop or desktop computer and a reliable internet connection. A phone or tablet alone is not enough for the tools used.

How learning works at FairChild

  • Fully online and self-paced

    Study from anywhere, on your own schedule, through the FairChild learning portal.

  • Learn by doing

    Every course ends with practical work, and the projects build a portfolio employers can review.

  • Choose your pace

    Finish in 6 months on the accelerated track or spread the work over 12 months.

  • Join the fellows community

    Connect with other FairChild fellows working through the same courses.

  • Add mentorship and career support

    Pair the program with Guided Mentorship & Career Development, or join through the FairChild Fellowship, for interview preparation and career coaching.

Career outcomes

Graduates are prepared to apply for roles such as:

  • Marketing Cloud Specialist

  • Marketing Automation Specialist

  • Marketing Cloud Developer

  • Marketing Operations Analyst

  • Customer Data Consultant

  • Martech Solutions Consultant

Only The Best Brains Teach at FairChild Institute

Our mentors aren't just teachers. They're practitioners solving real problems with data every day.

CRM Platform & Projects

Oluwaseyi Allison

I work in CRM every day. I teach project delivery from the field, not the textbook.

Data Analytics & Business Intelligence

Malik Pelumi Bello

Data and BI are my world. I teach you to make numbers tell a story.

Business analysis

Baba Nureni-Yusuf

BA is where I made my name. I teach the craft and the interview game.

Agile and Scrum Mastery

Babajide Onabajo

Agile is how I run teams. I teach Scrum without the jargon.

Salesforce Service Cloud with Projects

Debo Fafore

I build on Service Cloud. I teach solutions that survive go-live.

Salesforce Essentials

Samson Bavo

Salesforce got me in the door. I teach the essentials that still do.

Salesforce Sales Cloud

Sophie Mokah

I live in Sales Cloud. I teach setups that help teams sell.

Data Analytics & Business Intelligence

Qahhar Okenla

BI is my thing. I teach dashboards people actually open.

Salesforce Experience Cloud

Ogenna Odebatu

Experience Cloud is my space. I teach portals built for real users.

Triple Play Course B - Salesforce Flow Automation Implementations

Niloy Debnath

Flow is what I do. I teach automations that work on day one.

Triple Play Course A - 8+ Salesforce Project Implementation

Oladipo Ojo

8+ projects in. I teach Salesforce how it's done on the job.

Triple Play Course C - Salesforce Admin Platforms Implementations

Olanrewaju Badiru (Ola B)

Admin platforms are my lane. I teach configs built for production.

CRM Platform & Projects

Oluwaseyi Allison

I work in CRM every day. I teach project delivery from the field, not the textbook.

Data Analytics & Business Intelligence

Malik Pelumi Bello

Data and BI are my world. I teach you to make numbers tell a story.

Business analysis

Baba Nureni-Yusuf

BA is where I made my name. I teach the craft and the interview game.

Agile and Scrum Mastery

Babajide Onabajo

Agile is how I run teams. I teach Scrum without the jargon.

Salesforce Service Cloud with Projects

Debo Fafore

I build on Service Cloud. I teach solutions that survive go-live.

Salesforce Essentials

Samson Bavo

Salesforce got me in the door. I teach the essentials that still do.

Salesforce Sales Cloud

Sophie Mokah

I live in Sales Cloud. I teach setups that help teams sell.

Data Analytics & Business Intelligence

Qahhar Okenla

BI is my thing. I teach dashboards people actually open.

Salesforce Experience Cloud

Ogenna Odebatu

Experience Cloud is my space. I teach portals built for real users.

Triple Play Course B - Salesforce Flow Automation Implementations

Niloy Debnath

Flow is what I do. I teach automations that work on day one.

Triple Play Course A - 8+ Salesforce Project Implementation

Oladipo Ojo

8+ projects in. I teach Salesforce how it's done on the job.

Triple Play Course C - Salesforce Admin Platforms Implementations

Olanrewaju Badiru (Ola B)

Admin platforms are my lane. I teach configs built for production.

CRM Platform & Projects

Oluwaseyi Allison

I work in CRM every day. I teach project delivery from the field, not the textbook.

Data Analytics & Business Intelligence

Malik Pelumi Bello

Data and BI are my world. I teach you to make numbers tell a story.

Business analysis

Baba Nureni-Yusuf

BA is where I made my name. I teach the craft and the interview game.

Agile and Scrum Mastery

Babajide Onabajo

Agile is how I run teams. I teach Scrum without the jargon.

Salesforce Service Cloud with Projects

Debo Fafore

I build on Service Cloud. I teach solutions that survive go-live.

Salesforce Essentials

Samson Bavo

Salesforce got me in the door. I teach the essentials that still do.

Salesforce Sales Cloud

Sophie Mokah

I live in Sales Cloud. I teach setups that help teams sell.

Data Analytics & Business Intelligence

Qahhar Okenla

BI is my thing. I teach dashboards people actually open.

Salesforce Experience Cloud

Ogenna Odebatu

Experience Cloud is my space. I teach portals built for real users.

Triple Play Course B - Salesforce Flow Automation Implementations

Niloy Debnath

Flow is what I do. I teach automations that work on day one.

Triple Play Course A - 8+ Salesforce Project Implementation

Oladipo Ojo

8+ projects in. I teach Salesforce how it's done on the job.

Triple Play Course C - Salesforce Admin Platforms Implementations

Olanrewaju Badiru (Ola B)

Admin platforms are my lane. I teach configs built for production.

FAQ

No. Every program starts with the basics and builds up step by step.

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